BUYITALY 2026

Description

BIT (Borsa Internazionale del Turismo) is the premier international travel exhibition in Italy, serving as a vital marketplace for the global tourism industry. Held in Milan, it facilitates high-level networking between international buyers and Italian sellers, covering sectors such as Leisure, Luxury, MICE (Meetings, Incentives, Conferences, and Exhibitions), and Sport. The event provides a comprehensive platform for industry professionals to discover emerging trends, forge strategic partnerships, and engage with travelers during dedicated public sessions, making it a cornerstone for tourism promotion and business development.

Exhibits

International tourism boards, regional Italian agencies, hotel chains, cruise lines, airlines, and technology providers showcasing travel destinations and services.

Activities

B2B matchmaking sessions, professional seminars, thematic workshops on sustainability and digitalization, and destination presentations for trade and public.

Speakers

Industry analysts, government officials, marketing experts, and travel tech innovators discussing global tourism trends and economic forecasts.

Demos

Showcases of travel technology solutions, virtual reality destination tours, and culinary demonstrations representing various Italian regions.

Accessibility

From Malpensa Airport, take the Malpensa Express train to Milano Cadorna or Milano Centrale, then the M1 Red Line Metro to Rho Fiera. From Linate, take the M4 Metro and transfer to the M1. Driving is accessible via the A4, A8, and A50 motorways following signs for Fiera Milano.

Exhibitor Count

1100

Expected Attendance

30000

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