IBTM AFRICA 2027

Description

IBTM Africa is the leading trade show for the continent’s incentives, meetings, and business travel industry. Part of Africa Travel Week, it serves as a premier platform for global and African MICE (Meetings, Incentives, Conferences, and Exhibitions) professionals to connect, network, and drive business growth. The event focuses on high-quality lead generation through a proven hosted buyer program, ensuring that exhibitors meet with pre-qualified decision-makers. Attendees can expect a comprehensive educational program featuring industry experts, insights into the latest market trends, and numerous networking opportunities designed to foster long-term partnerships across the African continent and beyond.

Exhibits

Leading hotels, venues, national tourism bureaus, and technology providers showcasing MICE infrastructure and services across Africa.

Activities

One-to-one business meetings, speed networking sessions, professional development workshops, and evening social events.

Speakers

Global MICE industry leaders, regional tourism ministers, and business travel experts discussing sustainability and digital transformation.

Demos

Showcases of event management software, virtual reality venue tours, and innovative sustainable meeting solutions.

Accessibility

The event is held at the Cape Town International Convention Centre (CTICC). From Cape Town International Airport, it is a 20-minute drive via the N2. MyCiTi bus services and shuttles are available.

Exhibitor Count

600

Expected Attendance

6000

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