Edition 2027
BEAUTYWORLD SAUDI ARABIA 2027
Messe Frankfurt GmbH
info@messefrankfurt.comDate of the event
Riyadh Front Exhibition & Conference Center - RFECC
RPPH+7PH, King Khalid International Airport, Riyadh, Saudi ArabiaFrequency
AnnualAbout the Event
Description
Beautyworld Saudi Arabia is the Kingdom's premier international trade fair for beauty products, hair, fragrance, and wellbeing. As the most significant platform for the beauty industry in the region, it connects global manufacturers and brands with distributors, retailers, and beauty professionals in one of the world's fastest-growing markets. The event showcases a comprehensive range of products including cosmetics, skincare, nail care, professional salon equipment, and niche fragrances, while providing vital networking opportunities and market insights into the Saudi Arabian beauty landscape.
Exhibits
Global suppliers of fragrance compounds, finished perfumes, skincare, makeup, haircare, styling tools, and sustainable beauty packaging solutions.
Activities
The Beauty Academy featuring masterclasses, the Front Row live stage for trends, and the Fragrance Station showcasing unique scents.
Speakers
Industry experts, professional stylists, master perfumers, and market analysts discussing regional trends and regulatory compliance.
Demos
Live hair styling techniques, professional makeup applications, skincare technology trials, and fragrance blending demonstrations.
Accessibility
The event is typically held at the Riyadh International Convention & Exhibition Center. From King Khalid International Airport, it is a 30-minute drive. Taxis and ride-sharing apps are available.
Exhibitor Count
350
Expected Attendance
10000
Ticket
Trade Visitor
- Complimentary access for industry professionals who register online prior to the event.
Location
Visitor Reviews
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