Edition 2027

BEAUTYWORLD SAUDI ARABIA 2027

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Messe Frankfurt GmbH
info@messefrankfurt.com
Date of the event
21 Jun 2027 23 Jun 2027
Riyadh Front Exhibition & Conference Center - RFECC
RPPH+7PH, King Khalid International Airport, Riyadh, Saudi Arabia
Frequency
Annual

About the Event

Description

Beautyworld Saudi Arabia is the Kingdom's premier international trade fair for beauty products, hair, fragrance, and wellbeing. As the most significant platform for the beauty industry in the region, it connects global manufacturers and brands with distributors, retailers, and beauty professionals in one of the world's fastest-growing markets. The event showcases a comprehensive range of products including cosmetics, skincare, nail care, professional salon equipment, and niche fragrances, while providing vital networking opportunities and market insights into the Saudi Arabian beauty landscape.

Exhibits

Global suppliers of fragrance compounds, finished perfumes, skincare, makeup, haircare, styling tools, and sustainable beauty packaging solutions.

Activities

The Beauty Academy featuring masterclasses, the Front Row live stage for trends, and the Fragrance Station showcasing unique scents.

Speakers

Industry experts, professional stylists, master perfumers, and market analysts discussing regional trends and regulatory compliance.

Demos

Live hair styling techniques, professional makeup applications, skincare technology trials, and fragrance blending demonstrations.

Accessibility

The event is typically held at the Riyadh International Convention & Exhibition Center. From King Khalid International Airport, it is a 30-minute drive. Taxis and ride-sharing apps are available.

Exhibitor Count

350

Expected Attendance

10000

Ticket

Trade Visitor
Free / person
  • Complimentary access for industry professionals who register online prior to the event.

Location

Visitor Reviews

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