LICENSING CHINA 2027

Description

Licensing China, also known as the Shenzhen International Licensing & Licensed Product Fair, is a premier trade platform for the licensing industry in Asia. Co-located with Toy & Edu China and Baby & Stroller China, the event facilitates the expansion of intellectual property into diverse consumer markets. It showcases a vast array of licensed products, including animation, film, gaming, and lifestyle brands, providing a vital link between IP owners and manufacturers, retailers, and distributors seeking to enhance product value through branding.

Exhibits

Global IP owners, licensing agents, and brands across animation, film, art, museum, and sports categories showcasing licensed merchandise and character properties.

Activities

Business matching sessions, industry forums, licensing seminars, and the World of Play licensing awards ceremony.

Speakers

IP management experts, retail analysts, legal professionals specializing in copyright, and marketing executives from major global studios.

Demos

Interactive brand showcases, character meet-and-greets, and retail display prototypes featuring integrated IP technology.

Accessibility

The event is held at the Shenzhen World Exhibition & Convention Center. From Shenzhen Bao'an International Airport, take Metro Line 20 directly to the venue or a 15-minute taxi ride.

Exhibitor Count

1400

Expected Attendance

70000

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