SFE - ZHENGZHOU INTERNATIONAL FRANCHISE EXPO 2026

Description

SFE - Shanghai International Franchise Expo is a premier professional exhibition for the franchise industry, organized by the Shanghai Franchise Association and other leading trade bodies. As a benchmark for the Chinese franchise market, it serves as a vital platform for brand expansion and investment matching. The expo showcases a wide array of sectors including catering, retail, services, and educational programs, providing investors with vetted opportunities and brands with high-visibility market entry. It is recognized for promoting standardized development and facilitating high-level information exchange within the global franchising ecosystem.

Exhibits

Over 600 brands across catering, specialty retail, service industries, and chain suppliers showcasing innovative business models and franchise opportunities.

Activities

Business matching sessions, professional forums on franchise trends, industry award ceremonies, and investment climate seminars for potential franchisees.

Speakers

Industry leaders from the Shanghai Franchise Association, successful brand founders, retail analysts, and legal experts specializing in franchise law.

Demos

Live store format simulations, product tasting sessions for catering brands, and interactive service technology demonstrations for retail automation.

Accessibility

The event is typically held at the Shanghai New International Expo Centre (SNIEC). From Pudong International Airport (PVG), take the Maglev train to Longyang Road Station. From Hongqiao Airport, take Metro Line 2 to Longyang Road. Local taxis and ride-hailing services are widely available.

Exhibitor Count

600

Expected Attendance

50000

You must be logged in to comment on this event.