LAS VEGAS LICENSING EXPO 2027

Description

Licensing Expo Shanghai (LEC) is a premier trade show dedicated to the licensing industry in China. It serves as a vital platform for connecting IP owners and agents with consumer goods manufacturers, licensees, retailers, and distributors. The event covers a vast spectrum of categories including animation, film and television, museums, culture and art, online literature, entertainment, gaming, and corporate brands. By facilitating high-level networking and business matchmaking, LEC helps global and domestic brands expand their presence in the rapidly growing Chinese consumer market.

Exhibits

Over 1,500 IPs including global entertainment franchises, museum collections, gaming characters, and corporate brands across multiple pavilions.

Activities

Business matchmaking sessions, the China Licensing Awards ceremony, and specialized industry forums focusing on market trends and IP protection.

Speakers

Industry leaders from major studios, retail executives, legal experts in intellectual property, and marketing directors from global consumer brands.

Demos

Interactive IP installations, character mascot parades, and showcases of the latest licensed consumer products and retail merchandising concepts.

Accessibility

The event is usually held at the National Exhibition and Convention Center (NECC) in Shanghai. From Shanghai Hongqiao International Airport, take Metro Line 2 to East Xujing Station. From Pudong International Airport, take Metro Line 2 or the Maglev then transfer to Line 2. Taxis and ride-sharing are readily available throughout the city.

Exhibitor Count

300

Expected Attendance

50000

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