SIUF - SHENZHEN INTERNATIONAL BRAND UNDERWEAR FAIR 2027

Description

The Shenzhen International Brand Underwear Fair (SIUF) is one of the world's most influential professional exhibitions in the intimate apparel industry. Recognized by the Ministry of Commerce of the People's Republic of China, the event serves as a high-end platform for the global underwear industry, showcasing the latest trends, technological innovations, and brand developments. It covers the entire supply chain, including bras, functional underwear, sleepwear, loungewear, swimwear, sportswear, hosiery, and raw materials. The fair integrates trade exhibitions, high-profile fashion shows, industry summits, and design competitions, making it a critical hub for brand promotion and international trade within the Asian and global markets.

Exhibits

Comprehensive range of intimate apparel including bras, panties, swimwear, loungewear, thermal wear, fabrics, lace, embroidery, and intelligent manufacturing machinery.

Activities

Opening ceremony, the SIUF Supermodel Talent Show, professional fashion runway shows, industry awards ceremonies, and the China Intimate Apparel Design Contest.

Speakers

Industry leaders, fashion trend forecasters, textile technology experts, and retail strategists discussing sustainable fashion and digital transformation.

Demos

Live demonstrations of smart manufacturing equipment, 3D body scanning for custom fitting, and new eco-friendly fabric performance tests.

Accessibility

From Shenzhen Bao'an International Airport (SZX), take Metro Line 11 to Futian Station and transfer to Line 1 or 4 to Convention & Exhibition Center Station. Numerous public buses and taxis serve the venue directly via Fuhua 3rd Road.

Exhibitor Count

1500

Expected Attendance

150000

You must be logged in to comment on this event.