SEOUL INTERNATIONAL BAR & SPIRIT SHOW 2026

Description

The Seoul International Bar & Spirit Show is South Korea's premier high-class liquor exhibition, serving as a central hub for the global beverage industry. It showcases a sophisticated range of spirits including whisky, gin, rum, and craft cocktails, while highlighting the latest trends in bar culture. The event fosters connections between premium brands, industry professionals, and enthusiasts through immersive tasting experiences and networking opportunities, positioning Seoul as a leading city in the global spirits market.

Exhibits

Premium whisky, gin, vodka, rum, tequila, liqueurs, craft beer, wine, bar equipment, glassware, and professional bar furniture.

Activities

World-class cocktail competitions, masterclasses, brand tasting sessions, networking lounges, and the 'Infinite Bar' featuring top local bars.

Speakers

Renowned global master distillers, award-winning mixologists, brand ambassadors, and industry analysts discussing market trends.

Demos

Live flair bartending performances, cocktail crafting tutorials, spirit glass pairing demonstrations, and new product launches.

Accessibility

Located at COEX in Gangnam, Seoul. From Incheon International Airport, take the Airport Limousine Bus 6006 or the AREX train to Seoul Station, then transfer to Subway Line 2 to Samseong Station.

Exhibitor Count

150

Expected Attendance

30000

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