CHINA TOY EXPO 2026

Description

China Toy Expo (CTE) is the largest and most influential international trade fair for toys and educational products in mainland China. Organized by the China Toy & Juvenile Products Association (CTJPA), it serves as a premier global platform for manufacturers, brand owners, and distributors to showcase innovations in toys, hobby articles, and preschool resources. The event is co-located with China Kids Expo, China Licensing Expo, and China Preschool Expo, creating a comprehensive cross-sector sourcing environment.

Exhibits

Diverse range of toys including plush, wooden, electronic, plastic, and educational toys, plus hobby models and preschool supplies from over 30 international pavilions.

Activities

B2B matchmaking sessions, industry forums on global trends, product innovation awards, and specialized seminars on safety standards and market entry.

Speakers

Industry leaders from CTJPA, global toy brand executives, retail experts, and educational specialists discussing market dynamics and consumer behavior.

Demos

Hands-on product testing zones, interactive STEM toy demonstrations, and new product launches featuring the latest AI-integrated educational tools.

Accessibility

Located at the Shanghai New International Expo Centre (SNIEC). From Pudong International Airport (PVG), take the Maglev train to Longyang Road Station. Metro Lines 2 and 7 serve the venue.

Exhibitor Count

2500

Expected Attendance

100000

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