PURE LONDON 2025

Description

Pure London is the United Kingdom’s leading trade fashion event, serving as a comprehensive hub for contemporary and directional womenswear, accessories, and footwear. Held twice a year, the event brings together over 800 international brands and designers with thousands of retail buyers. It serves as a vital platform for the fashion industry to discover upcoming trends, network with global suppliers, and place orders for future seasons. The event is co-located with Pure Origin, which focuses on the entire fashion supply chain, offering a 360-degree view of the industry from fiber to finished garment.

Exhibits

Over 800 international brands showcasing womenswear, sustainable fashion, shoes, and accessories across sectors like Pure Jewel, Pure Luxury, and Pure Lifestyle.

Activities

Catwalk shows featuring upcoming trends, expert-led panel discussions on sustainability, retail workshops, and networking sessions for buyers and designers.

Speakers

Industry leaders, trend forecasters from WGSN, sustainability advocates, and successful fashion entrepreneurs sharing market insights and retail strategies.

Demos

Live runway presentations of seasonal collections, interactive workshops on digital retail tools, and sustainable material showcases.

Accessibility

Located at Olympia London. From Heathrow Airport, take the Elizabeth Line to Paddington and transfer to the District Line. From Gatwick, take the Gatwick Express to Victoria and transfer to the District Line to Kensington (Olympia). The venue has its own dedicated overground station.

Exhibitor Count

800

Expected Attendance

17000

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