PROWINE ASIA - HONG-KONG 2027

Description

ProWine Hong Kong is a premier international trade fair for wines and spirits, serving as a strategic gateway for global producers to enter the North Asian market. As part of the world-renowned ProWein World family, it is co-located with HOFEX, Asia’s leading food and hospitality trade show. The event brings together high-quality wine and spirits producers from around the globe with key buyers, importers, and industry professionals from Hong Kong, Mainland China, and Southeast Asia. It offers a professional platform for networking, business matchmaking, and educational insights into the evolving Asian beverage market.

Exhibits

Global wine producers, craft spirits, breweries, sparkling wine estates, and organic wine labels from major regions including France, Italy, Spain, and Australia.

Activities

Masterclasses led by Masters of Wine, curated wine tastings, industry seminars on market trends, and the ProWine Education Campaign for trade professionals.

Speakers

Renowned sommeliers, Masters of Wine (MW), market analysts from IWSR, and leading distributors specializing in the Asian hospitality sector.

Demos

Live mixology sessions, sensory tasting workshops, decanting demonstrations, and specialized food-and-wine pairing sessions in collaboration with HOFEX.

Accessibility

Located at the Hong Kong Convention and Exhibition Centre (HKCEC). From Hong Kong International Airport, take the Airport Express to Hong Kong Station, then transfer to the MTR to Exhibition Centre Station (East Rail Line) or take a 10-minute taxi. Multiple cross-harbor ferries and buses also serve the Wan Chai district.

Exhibitor Count

350

Expected Attendance

15000

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