Edition 2027
IFS - INTERNATIONAL FRANCHISE SHOW 2027
Date of the event
COEX Exhibition Center
513 Yeongdong-daero, Gangnam District, Seoul, South Korea, Seoul, Korea, SouthFrequency
AnnualAbout the Event
Description
The International Franchise Show (IFS) in Seoul is the largest and most influential franchise trade fair in South Korea. Organized by the Korea Franchise Association and Reed Exhibitions, it serves as a premier gateway for international brands to enter the Korean market and for local entrepreneurs to discover diverse business opportunities. The event showcases a wide spectrum of industries including food and beverage, retail, service, and technology-driven franchise models, providing a comprehensive platform for networking, market analysis, and business development in one of Asia's most vibrant economies.
Exhibits
Over 300 brands across F&B, education, retail, health & beauty, and service sectors showcasing the latest franchise business models and storefront technologies.
Activities
One-on-one business matching, franchise startup seminars, expert consulting sessions on legal and financial aspects, and brand presentation stages.
Speakers
Industry leaders from the Korea Franchise Association, successful global franchise CEOs, and market analysts specializing in Korean consumer trends.
Demos
Live cooking demonstrations for F&B franchises, interactive service robot displays, and automated unmanned store management system walkthroughs.
Accessibility
Located at Coex Convention & Exhibition Center in Seoul. From Incheon International Airport, take the Airport Limousine Bus 6006 or the AREX train to Seoul Station followed by Metro Line 2 to Samseong Station (Exit 5 or 6). Driving is accessible via Teheran-ro.
Exhibitor Count
300
Expected Attendance
30000
Ticket
Standard Visitor
- General admission for prospective entrepreneurs and investors to access the exhibition floor and open seminars.
Pre-Registered Visitor
- Free entry for visitors who register online through the official website prior to the event deadline.
Location
Visitor Reviews
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