Edition 2026
AESTETICA 2026
Past edition
Date of the event
Mostra d'Oltremare
Viale John Fitzgerald Kennedy, 54, Napoli, ItalyFrequency
AnnualWebsite
http://www.aestetica.itAbout the Event
Description
Aestetica is the premier Mediterranean trade fair dedicated to professionals in the beauty, wellness, and hairdressing sectors. Held annually in Naples, it serves as a vital hub for industry networking, showcasing the latest innovations in cosmetics, equipment, and spa treatments. The event features high-level competitions, educational workshops, and live demonstrations, attracting thousands of beauticians, hair stylists, and wellness center managers looking to discover emerging trends and enhance their professional skills.
Exhibits
Leading brands in professional cosmetics, nail care, hair styling products, aesthetic medicine equipment, and spa furnishings.
Activities
Technical workshops, the Aestetica Nail Challenge, hair styling trophies, and professional development seminars.
Speakers
Industry experts, master nail technicians, renowned hair stylists, and wellness business consultants.
Demos
Live makeup applications, advanced aesthetic machinery demonstrations, and innovative hair cutting techniques.
Accessibility
Located at Mostra d'Oltremare in Naples. From Naples International Airport (Capodichino), take the Alibus to Piazza Garibaldi, then Metro Line 2 to Campi Flegrei. Accessible via Tangenziale Exit 10.
Exhibitor Count
200
Expected Attendance
30000
Location
Visitor Reviews
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