MADE IN ASIA 2026

Description

Made In Asia is Belgium's premier festival dedicated to Asian pop culture, manga, anime, and video games. Held at Brussels Expo, the event transforms the venue into a massive celebration of Eastern entertainment, featuring dedicated zones for Japanese culture, gaming, and creative arts. Visitors can explore a vast marketplace, meet famous content creators and voice actors, and participate in high-level cosplay competitions. The festival provides an immersive experience for fans of all ages, blending modern digital entertainment with traditional Asian cultural elements.

Exhibits

Hundreds of stalls featuring official merchandise, manga, collectible figurines, traditional Japanese crafts, and local artist creations in the Artist Alley.

Activities

Cosplay shows, workshops in calligraphy and martial arts, K-pop dance performances, and gaming tournaments across various platforms.

Speakers

Renowned YouTubers, professional cosplayers, voice actors from popular anime series, and international manga artists participating in panels and signings.

Demos

Hands-on previews of upcoming video games, virtual reality experiences, and live demonstrations of traditional Asian cooking and arts.

Accessibility

Located at Brussels Expo. From Brussels Airport (BRU), take the train to Brussels North, then Metro Line 6 towards Roi Baudouin, exiting at Heysel. Multiple tram and bus lines serve Heysel.

Exhibitor Count

300

Expected Attendance

70000

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