MIDO 2027

Description

MIDO is the leading international eyewear show, serving as the primary global hub for the optics, optometry, and ophthalmology sectors. Held annually in Milan, it brings together the entire production chain, from major multinational manufacturers to small independent designers and tech startups. The event is renowned for showcasing the latest trends in frames, lenses, and machinery, while fostering business networking and innovation through specialized pavilions and educational seminars.

Exhibits

Global leaders in luxury frames, high-tech lenses, ophthalmic machinery, raw materials, and components across specialized sectors like Fashion District and Tech.

Activities

The OttiClub hosts seminars on market trends and vision science, alongside prestigious award ceremonies like the BeStore Award and CSE Award for sustainability.

Speakers

Industry analysts, fashion trendsetters, ophthalmology experts, and retail marketing specialists discussing the future of vision and digital transformation.

Demos

Live demonstrations of cutting-edge lens manufacturing equipment, 3D printing for eyewear, and advanced diagnostic tools for optometrists.

Accessibility

From Malpensa Airport, take the Malpensa Express train to Cadorna or Centrale, then Metro M1 (Red Line) to Rho Fiera. From Linate, take the M4 to San Babila and change to M1. Driving is via A4/A8/A7 motorways.

Exhibitor Count

1200

Expected Attendance

40000

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