100% OPTICAL 2027

Description

100% Optical is the UK's largest and most influential optical trade event, serving as a vital hub for the eyewear and eyecare industry. Held annually at ExCeL London, it brings together over 10,000 optical professionals, including optometrists, dispensing opticians, ophthalmic practitioners, and retailers. The event showcases the latest trends in frame design, lens technology, diagnostic equipment, and business solutions. It features a comprehensive world-class education program delivered in partnership with the Association of Optometrists (AOP), offering accredited CPD points. The show floor is divided into distinct zones: Eyewear, Equipment, Lenses, Business Services, and Ophthalmology, providing a curated experience for attendees to discover innovation and network with global brands.

Exhibits

Over 200 exhibitors showcasing designer eyewear, sustainable frames, advanced diagnostic machinery, contact lenses, and practice management software.

Activities

Accredited CPD seminars, the Love Eyewear Awards, catwalk fashion shows, independent boutique showcases, and dedicated networking hubs.

Speakers

Leading clinical experts, industry analysts, and business consultants delivering lectures on clinical excellence, myopia management, and retail trends.

Demos

Live demonstrations of cutting-edge ophthalmic equipment, lens glazing techniques, and digital dispensing tools.

Accessibility

Located at ExCeL London. Take the Elizabeth Line or DLR to Custom House or Prince Regent stations. From London City Airport, it is a 10-minute taxi ride or DLR trip. Driving via A13 or A406.

Exhibitor Count

250

Expected Attendance

10000

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