COTTM 2026

Description

COTTM is the leading business-to-business event in China focused exclusively on the rapidly growing outbound travel and tourism market. Now in its 20th year, it serves as a vital platform for international tourism boards, tour operators, and travel service providers to connect with the Chinese travel trade. The event facilitates high-level networking, industry insights, and business development opportunities, helping global destinations tap into the world's largest source of international travelers.

Exhibits

International tourism boards, luxury hotels, airlines, destination management companies, and travel technology providers from over 70 countries.

Activities

B2B matchmaking sessions, the COTTM Conference featuring industry leaders, destination seminars, and networking receptions.

Speakers

Global tourism ministers, CEOs of major travel agencies, market analysts specializing in Chinese consumer behavior, and digital marketing experts.

Demos

Showcases of new travel apps, virtual reality destination tours, and presentations of customized luxury travel itineraries.

Accessibility

The event is held at the National Agricultural Exhibition Center in Beijing. From Beijing Capital International Airport (PEK), take the Airport Express to Sanyuanqiao Station, then transfer to Subway Line 10 to Agricultural Exhibition Center Station. Taxis and ride-hailing services are readily available from all major transport hubs.

Exhibitor Count

450

Expected Attendance

5000

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