INTERCHARM KOREA 2026

Description

InterCHARM is the largest perfumery and cosmetics exhibition in Russia, the CIS, and Eastern Europe. It serves as the primary gateway for international brands entering the Russian beauty market and a vital platform for domestic manufacturers. The event covers all sectors of the beauty industry, including professional cosmetics, hair care, nail services, perfumery, and equipment for beauty salons and clinics. It facilitates networking between manufacturers, distributors, and beauty professionals, showcasing the latest innovations and market trends through a comprehensive program of masterclasses and business conferences.

Exhibits

Perfumery, color cosmetics, skin care, professional hair products, nail design, aesthetic medicine equipment, and packaging solutions from over 1,000 companies.

Activities

Professional competitions, business forums on retail and distribution, and the InterCHARM Mentorship program for beauty startups.

Speakers

Industry analysts, retail executives from major chains, leading dermatologists, and celebrity hair and makeup artists.

Demos

Live demonstrations of advanced anti-aging treatments, innovative hair coloring techniques, and new product launches on the main stage.

Accessibility

The event is held at Crocus Expo. From Sheremetyevo (SVO), take the Aeroexpress to Belorussky Station, then the Metro to Myakinino (Line 3). Driving is accessible via the MKAD (65-66 km).

Exhibitor Count

1100

Expected Attendance

65000

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