SIUF VIETNAM 2026

Description

The Shenzhen International Brand Underwear Fair (SIUF) is one of the world's most influential trade platforms for the intimate apparel industry. Authorized by the Ministry of Commerce of the P.R.C., it serves as a comprehensive hub for the entire supply chain, including lingerie, swimwear, loungewear, and raw materials. The event combines high-end trade exhibitions with fashion shows, industry awards, and professional forums, positioning itself as a trendsetter for the global intimate apparel market and a vital gateway for international brands entering the Chinese market.

Exhibits

Lingerie, bras, underwear, swimwear, beachwear, loungewear, hosiery, fabrics, lace, embroidery, accessories, and manufacturing machinery.

Activities

Opening ceremony, the Golden麒麟 (Kirin) Awards, the SIUF Supermodel Talent Show, and high-profile runway fashion shows featuring global brands.

Speakers

Industry analysts, fashion designers, retail experts, and supply chain specialists discussing sustainable manufacturing and digital retail trends.

Demos

Live fashion runway presentations, smart manufacturing equipment demonstrations, and new material performance testing showcases.

Accessibility

From Shenzhen Bao'an International Airport (SZX), take Metro Line 11 to Futian Station and transfer to Line 1 or 4 to reach the Shenzhen Convention and Exhibition Center (SZCEC). Multiple bus lines and taxis serve the venue directly.

Exhibitor Count

1000

Expected Attendance

150000

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