LICENSING EXPO SHANGHAI 2026

Description

China Licensing Expo (CLE) is the largest and most influential professional licensing trade fair in Asia. Organized by the China Toy & Juvenile Products Association (CTJPA), it serves as a premier platform for global licensors to connect with potential licensees, agents, and retailers across the Chinese market. The event showcases a vast range of intellectual properties including animation, film and television, sports, fashion, and corporate brands, facilitating cross-sector collaboration and brand extension strategies.

Exhibits

Over 2,500 IPs across categories like character animation, film/TV, art, museums, sports, and fashion from global and domestic brand owners.

Activities

B2B matchmaking sessions, licensing awards ceremonies, industry forums, and specialized seminars on intellectual property law and market trends.

Speakers

Industry leaders from major studios like Disney and Universal, retail executives, IP legal experts, and marketing strategists.

Demos

Showcases of licensed consumer products, interactive brand installations, and live presentations of upcoming IP content and character debuts.

Accessibility

Located at the Shanghai New International Expo Centre (SNIEC). From Pudong International Airport (PVG), take the Maglev train to Longyang Road Station or Metro Line 2. Taxis and ride-hailing are widely available.

Exhibitor Count

2500

Expected Attendance

100000

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