Edition 2026

BEAUTY WEST AFRICA 2026

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BtoB Events Ltd
info@btob-events.com
Date of the event
24 Nov 2026 26 Nov 2026
The Landmark Events Centre
Plot 2 & 3, Water Corporation Dr, Victoria Island, Annex, Nigeria
Frequency
Annual

About the Event

Description

Beauty West Africa is the continent's premier professional trade exhibition for the beauty, cosmetics, and hair care sector. Held annually in Lagos, Nigeria, it serves as a strategic gateway for international brands to enter the West African market. The event connects global manufacturers with thousands of local distributors, retailers, and beauty professionals, facilitating high-level networking, product launches, and business partnerships across the regional beauty supply chain.

Exhibits

Over 250 exhibitors showcasing skincare, makeup, hair care, fragrances, personal care, and professional salon equipment from over 30 countries.

Activities

B2B matchmaking sessions, professional workshops, live hair and makeup competitions, and industry seminars focusing on import/export regulations.

Speakers

Industry leaders, regulatory experts from NAFDAC, successful African beauty entrepreneurs, and international brand ambassadors.

Demos

Live technical demonstrations of new aesthetic technologies, hair styling masterclasses, and product application showcases by global brands.

Accessibility

The event is held at the Landmark Centre in Lagos. From Murtala Muhammed International Airport, it is approximately a 45-60 minute drive depending on traffic. Taxis and ride-hailing services like Uber and Bolt are recommended. Public transport options include local buses to Victoria Island.

Exhibitor Count

250

Expected Attendance

5000

Ticket

Trade Visitor
Free / person
  • Free entry for verified beauty industry professionals, distributors, and business owners who register in advance.

Location

Visitor Reviews

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