Edition 2026
SFE - CHENGDU INTERNATIONAL FRANCHISE EXPO 2026
Past edition
Date of the event
Chengdu Century City New International Convention & Exhibition Center
198 Shi Ji Cheng Lu, Wu Hou Qu, Cheng Du Shi, ChinaFrequency
BiannualAbout the Event
Description
SFE Shanghai International Franchise Expo is a premier professional event dedicated to the franchising industry. Organized by the Shanghai Federation of Commerce and Shanghai UBM Sinoexpo, it serves as a critical platform for promoting standardized industry development and information exchange. The expo showcases a wide array of franchise opportunities across sectors such as catering, retail, services, and education, connecting high-quality brands with potential investors and franchisees to facilitate business expansion within the Chinese market.
Exhibits
Over 600 brands across catering, retail, service industries, education, and chain suppliers showcasing franchise models and business solutions.
Activities
Business matching sessions, franchise trend forums, brand roadshows, award ceremonies, and professional investment seminars.
Speakers
Industry leaders, successful franchisors, market analysts, and legal experts discussing retail trends and franchise regulations.
Demos
Live store format simulations, product tastings for food franchises, and interactive service technology demonstrations.
Accessibility
From Shanghai Pudong International Airport (PVG), take Maglev to Longyang Road or Metro Line 2. From Hongqiao Airport (SHA), take Metro Line 2 or 10. The venue is accessible via multiple bus lines.
Exhibitor Count
600
Expected Attendance
50000
Location
Visitor Reviews
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