LONDON BRAND LICENSING EUROPE 2026

Description

Brand Licensing Europe (BLE) is the leading pan-European event for licensing and brand extension. It brings together thousands of leading retailers and manufacturers with brand owners to discover new trends, build strategic partnerships, and secure licensing rights for some of the world's most influential brands across entertainment, sports, fashion, and heritage sectors.

Exhibits

Over 250 brand owners showcasing IP across entertainment, gaming, sport, heritage, and lifestyle sectors including major studios and global consumer brands.

Activities

Keynote presentations, character parades, educational seminars at the License Global Theatre, and structured networking through the Matchmaking Service.

Speakers

Industry leaders from global giants like Mattel, Hasbro, Disney, and Warner Bros. Discovery discussing market trends and retail strategies.

Demos

Interactive brand activations, immersive product showcases, and the License This! competition for emerging entrepreneurs.

Accessibility

Located at ExCeL London. Accessible via London City Airport (LCY). Public transport includes the Elizabeth Line to Custom House or the DLR to Prince Regent. Driving via A13 or A406 is possible.

Exhibitor Count

250

Expected Attendance

9500

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