VISCOM ITALIA 2026

Description

Viscom Italia is the leading international trade fair for visual communication in Europe, serving as a pivotal meeting point for the entire visual industry. The event showcases the latest innovations in large format printing, signage, digital signage, textile printing, and interior decoration. It brings together professionals from across the globe to explore cutting-edge technologies, sustainable materials, and creative solutions that are shaping the future of visual marketing and industrial design.

Exhibits

Displays of digital wide-format printers, engraving systems, screen printing equipment, signage materials, and innovative 3D printing solutions for visual communication.

Activities

Technical workshops, the Viscom Talks conference program, creative competitions like the Diva Display Design Award, and professional networking sessions.

Speakers

Industry leaders, creative directors, sustainability experts, and technical specialists from major brands like HP, Epson, and Roland DG.

Demos

Live demonstrations of car wrapping, textile personalization, laser cutting, and real-time digital signage content management.

Accessibility

Located at Fiera Milano (Rho). From Malpensa Airport, take the Malpensa Express to Cadorna, then Metro Line 1 (Red) to Rho Fiera. From Linate, take the M4 line and transfer to the M1.

Exhibitor Count

400

Expected Attendance

20000

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