Automotive Testing Expo North America 2026

Description

Automotive Testing Expo is the world’s leading international expo for every aspect of automotive testing, development, and validation technologies. Taking place annually in Novi, Michigan, it showcases the latest frontiers in ADAS testing, NVH analysis, service strength testing, crash testing, and emissions measurement. The event is a critical hub for engineers and manufacturers seeking to improve vehicle reliability, durability, and safety through cutting-edge simulation and physical testing tools.

Exhibits

Over 280 exhibitors showcasing hardware and software for crash testing, battery evaluation, wind tunnels, acoustic testing, and autonomous vehicle validation systems.

Activities

Technical presentations, live product demonstrations on the expo floor, networking sessions, and the presentation of the Automotive Testing Technology International Awards.

Speakers

Leading engineers and R&D specialists from major OEMs, Tier 1 suppliers, and independent testing facilities discussing the future of EV and AV validation.

Demos

Hands-on demonstrations of high-speed cameras, data acquisition systems, driving simulators, and robotic test rigs for durability and safety analysis.

Accessibility

Located at the Suburban Collection Showplace in Novi. From Detroit Metropolitan Airport (DTW), it is a 30-minute drive via I-275 North. Public transit is limited; rideshare or car rental is advised.

Exhibitor Count

300

Expected Attendance

6000

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