SPORTS & EVENTS TOURISM EXCHANGE 2026

Description

The Sports & Events Tourism Exchange (SETE) is the premier exhibition and conference in South Africa dedicated to the intersection of the sports and tourism industries. Held as part of Africa Travel Week, it provides a specialized platform for sports organizations, event organizers, and tourism authorities to collaborate. The event focuses on positioning South Africa and the broader African continent as a leading destination for global sporting events, facilitating networking through a structured business match-making program with international hosted buyers.

Exhibits

Exhibitors include provincial tourism authorities, sports federations, event management companies, stadiums, and hospitality providers specializing in sports travel.

Activities

B2B match-making sessions, high-level conference sessions on sports marketing, networking functions, and specialized workshops for event organizers.

Speakers

Industry experts from international sports federations, government tourism officials, professional athletes, and global sports marketing executives.

Demos

Showcases of digital ticketing solutions, stadium technology, and interactive sports tourism destination presentations.

Accessibility

The event is held at the Cape Town International Convention Centre (CTICC). From Cape Town International Airport, it is a 20-minute drive via the N2. MyCiTi bus services and shuttles are available.

Exhibitor Count

100

Expected Attendance

5000

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