PERFORA EXPO AFRICA 2025

Description

PERFORA EXPO AFRICA is the continent's leading international trade exhibition dedicated to the beauty, hair, fragrance, and wellbeing industries. Held in Casablanca, Morocco, the event serves as a strategic gateway for global brands to enter the African market and for local professionals to discover international trends. The expo showcases a comprehensive range of products including professional skincare, cosmetics, salon equipment, and wellness technologies, fostering B2B networking and industrial growth across the Pan-African beauty sector.

Exhibits

International manufacturers of cosmetics, perfumery, hair care products, spa equipment, packaging solutions, and raw materials for the beauty industry.

Activities

B2B matchmaking sessions, professional workshops, live hair and makeup competitions, and industry seminars on market entry strategies in Africa.

Speakers

Industry experts, dermatologists, leading hairstylists, and market analysts specializing in the African beauty and personal care retail landscape.

Demos

Live demonstrations of advanced aesthetic treatments, new hair styling techniques, and innovative product applications by global brand ambassadors.

Accessibility

The event is held at the AMDIE Exhibition Center in Casablanca. From Mohammed V International Airport (CMN), visitors can take a taxi (approx. 30 mins) or the Al Bidaoui train to the city center.

Exhibitor Count

150

Expected Attendance

5000

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