MARKETING POINT DE VENTE - MARKETING AT RETAIL 2027

Description

Marketing Point de Vente (MPV) is Europe's premier trade fair dedicated to retail marketing and point-of-sale solutions. Held biennially in Paris, the event showcases the latest innovations in POP advertising, store fitting, merchandising, and digital retail technology. It serves as a strategic meeting point for brands, retailers, and creators to explore physical and digital solutions that enhance the customer experience and drive sales in a rapidly evolving omnichannel landscape.

Exhibits

Displays featuring POP advertising, commercial architecture, shopfitting, digital signage, lighting, and eco-designed retail furniture.

Activities

The prestigious POPAI Awards Paris ceremony, thematic guided tours, business matchmaking sessions, and expert-led workshops on retail trends.

Speakers

Industry leaders from major global brands, retail design experts, sustainability consultants, and digital transformation specialists.

Demos

Live showcases of interactive kiosks, smart shelving, augmented reality retail tools, and sustainable material prototypes.

Accessibility

Located at Paris Porte de Versailles. From CDG Airport, take RER B to Denfert-Rochereau then Metro Line 6 to Pasteur and Line 12 to Porte de Versailles. Accessible via Tramway T2 and T3a.

Exhibitor Count

200

Expected Attendance

14000

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